Publisher's Desk
The Road Ahead
WE PUBLISHED the first issue of Excellence 39 years ago and it was greeted with enthusiasm as the only independent magazine dedicated exclusively to Porsche cars. Many of you have remained with us from that first issue. While the print-magazine industry has experienced a long, steady decline, and a multitude of other automotive magazines have fallen by the wayside, we’re still going strong.
That said, we need to plan for the future. The economy has experienced a great deal of upheaval in the years since the COVID pandemic. We’re burdened with significant cost increases with no indication they will decline in the foreseeable future. Printing costs are up 27%, paper cost is up 45-50%, and our largest expense, postage and mailing, is up 52%. While we’ve been able to offset some increases on our end—by consolidating offices, forgoing raises, and making other changes—we still need to plan now to protect the long-term future of Excellence.
With that in mind, we’re requesting your agreement to an increase in the subscription price. The proposed increase is $5.00 per year for subscribers in the U.S., and slightly higher for Canadian and other foreign subscribers. That’s an increase of just 42 cents per month and compares favorably to the current newsstand price of $8.99 (U.S.).
Many other magazines have already instituted larger increases, either by raising the subscription price or delivering fewer copies for the same price, without any advance notice to subscribers. We don’t think it’s right to raise our price without bringing it to your attention and explaining why the increase is needed. We welcome your thoughts, both pro and con, at excellence@rossperiodicals.com.
Assuming this proposal meets with general acceptance, the increase will take effect on August 12. Until then, you can renew or extend your subscription at the current price. If you don’t have a renewal pending, you can extend your subscription at the current price through our website at www.excellence-mag.com/renewearly.
We consider it a privilege to publish Excellence for your reading enjoyment, and we hope you’ll be with us for many years to come.
Prices effective August 12, 2025
| U.S. | Canada | Other Foreign | |
|---|---|---|---|
| 1 Year | $37.00 | $51.00 | $65.00 |
| 2 Years | $65.00 | $92.00 | $120.00 |
| 3 Years | $90.00 | $135.00 | $165.00 |
Renewals will be accepted at the current, lower rate until August 12, 2025. Early renewals can done by credit card at excellence-mag.com/renewearly or by check mailed to Excellence, P.O. Box 1529, Ross, CA 94957.
