Porsche Design celebrates 40 years

Porsche Design celebrates 40 years 0
Porsche Design exhibition at the Porsche Museum in Stuttgart. Photo courtesy Porsche

Porsche Design celebrates 40 years of existence, with its most important products on display in a special exhibition at the Porsche Museum in Stuttgart. Visitors can visit the special exhibition now until February 17, 2013.

Porsche Design Studio was founded by the late F.A. “Butzi” Porsche, the grandson of Dr. Ferdinand Porsche, in 1972. The studio achieved recognition designing men’s accessories, such as watches, spectacles, and writing implements, and industrial and household products.

On display at the exhibition will be the grand piano designed for the Bösendorfer piano factory in 2003, 1982’s “Antropovarius” adjustable lounge chair, and the matte black “Chronograph I,” which Porsche Design says was a “milestone in the watchmaker’s craft” when it was released in 1972.

Visitors will also gain insight into how Porsche Design functions, including the creative process of developing a product from start to finish. The cooling ribs on Porsche Design pipes, for example, were inspired by ribs on air-cooled motorcycle engines.

The Porsche Museum is open 9 AM to 6 PM Tuesday through Sunday, and admission is eight euro for adults. At 3 PM on Wednesdays and Sundays, the museum is hosting special one-hour tours for the Porsche Design exhibition – just remember to bring four euro per person.

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